Total Resource Campaign

The Total Resource Campaign (TRC) is a six-week campaign in the fall during which Chamber members volunteer their time to help market sponsorship opportunities and recruit new members. The TRC is the only time the Chamber offers sponsorship opportunities to Chamber members, allowing businesses to plan their marketing budget and making them aware of Chamber programs for the coming calendar year. The TRC allows members to get involved with the Chamber and network with other business owners and professionals. 

“As part of the regional business community, I believe in the mission of the Sandusky County Chamber of Commerce and the avenues which they seek to grow, not only our regional business environment but also each individual business,” says Dr. Ryan Zimmerman, Westview Veterinary Hospital. The Sandusky County Chamber is preparing to launch its first Total Resource Campaign, with Zimmerman serving as the TRC chair. In explaining a Total Resource Campaign, or TRC, Rachel Wynkoop says, “Through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on investment by securing higher profile visibility in the community through Chamber programs and initiatives.” The TRC will provide businesses, both large and small, with opportunities to reach diversified customer groups a nd grow their businesses. Member businesses will see a return on their investment and will be able to determine which options best suit their business needs. Dr. Ryan Zimmerman says, “It’s important to understand the mission of companies and their actions to meet their target markets. We hope that all businesses – especially smaller businesses – will see the TRC as a way to get involved in the chamber programs with which they feel most connected.” TRC volunteers will be contacting local business leaders about marketing opportunities that best match their needs in the coming weeks , which begins on October 11, 2022. “We look forward to working together for the betterment of our local business community,” says Zimmerman.